I ran across some amusing (because they're duelling) press releases today: Avid is touting that all of the nominees in "every single one of the nominated and award-winning films in the Best Motion Picture, Directing, Film Editing, Sound Editing, Sound Mixing, Visual Effects, Documentary Feature and Original Score categories at this year's Academy Awards were created using at least one Avid, Digidesign, Sibelius or Softimage product."
What Avid doesn't tout is the fact that multiple-Oscar (and Best Picture) winner No Country For Old Men "is the first movie edited with a completely digital workflow on Mac to win the Oscar." Indeed, the Coen Brothers have done a fair amount of promotion for Apple's Final Cut Studio suite.